Please tell me of any Ann Arbor marketing surveys that sampled more than 500 people

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      April 1, 2021 at 8:07 pm #3068

      During the council of the commons meeting Jennifer commented that 500 people was a half of 1% of the population. Admittedly, those 500 were not a random sample. But, if you surveyed randomly, you would somehow have to get random people to commit to the amount of time necessary. There is a difference between an engaged survey respondent and someone simply offering an uninformed opinion.

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      April 1, 2021 at 8:07 pm #3072

      Survey monkey has a sample size calculator here: https://www.surveymonkey.com/mp/sample-size-calculator/

      Sample size calculator

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      April 1, 2021 at 8:07 pm #3074

      Here is the video of Jennifer speaking about sample size:

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